Remember, Losing Money Stinks!
Mismanagement and Chaos Hurt your Bottom Line.
It is difficult to quantify the amount your franchise loses to ineffective communication, poor franchisee relationships and too much time spent responding to the same questions and queries over and over.
But consider this: While a successful franchise with around 150 locations can expect 74% of franchisees to be enthusiastic, 19% of zees will be unhappy with or unsupportive of the corporate brand and strategy. Did we mention that these numbers are for a successful franchise?
If you don’t have Franchise Success that means you’re spending more of YOUR time babysitting when you should be spending it building your business.
It’s pretty depressing to think that after all your efforts, you may still have a relatively large minority of franchisees who are unsupportive or uncooperative - they are not sticking to the plan you gave them in the operations manual. And we bet that most of your time goes into supporting that minority, while the franchisees that do support you can become less positive because you’re not paying them enough attention.
It’s a bad situation to find yourself in and it’s one of the main reasons Franchise Success exists.
Take it from our existing clients, you have enough on your plate on a good day that you don’t need to be worrying about watching over uncooperative zees or spend your day answering the phone to be asked a question that is answered in your Operations Manual.
Automating the communication process in part, allows you to get your real job done - growing your brand. So when you do pick up the phone, it’s all about improving the relationships that strengthen your brand.